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Search
Engine
Optimization
What is
search engine optimization ?
The term used to describe the marketing technique of
preparing a website to enhance its chances of being ranked in the
top results of a search engine once a relevant search is undertaken.
A number of factors are important when optimizing a website,
including the content and structure of the website's copy and page
layout, the HTML meta-tags and the submission process.
What is a
search engine ?
Internet search engines (eg Google, AltaVista) help
users find web pages on a given subject. The search engines maintain
databases of web sites and use programs (often referred to as
"spiders" or "robots") to collect information, which is then indexed
by the search engine. Similar services are provided by
"directories," which maintain ordered lists of websites that are
maintained by humans ,not spiders or robots, eg Yahoo!
What does
Sonyas Web Designs do for SEO ?
When I work on
designing your web pages , I choose the best keywords and key
phrases for your website and insert them in the meta tags ,title bar
,footer and through out the page content.
This research of keywords I do not charge for when I am building
your website .I also submit your website to the search engines and
directories after I have your website completed .This is a service I
include with the web design service.The "tricks" of getting high
rankings are always changing so that is another reason it is wise to
get your website updated frequently or you can lose rankings quick
.I have certain things I use to achieve results fast ,but don't want
to make them public ,because my competition may use my ideas and
post them as their own .I also link to you from my web site ,having
links going to your site is essential for getting top rankings.
I generally get atleast 3,usually 5 or so top 10 rankings on Google
for each website I build the 1st couple weeks I have the websites
online . That is good ! The expensive scam artist search engine
optimizing solicitors ,generally promise to get you a few within 6
months and charge about $1200 . The keywords they choose are usually
worthless too.The keywords or phrases I go for first , are ones that
help the searcher find your site, for instance the company name
,type of business, & location .
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