Search Engine Optimization

What is search engine optimization ?

The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

What is a search engine ?

Internet search engines (eg Google, AltaVista) help users find web pages on a given subject. The search engines maintain databases of web sites and use programs (often referred to as "spiders" or "robots") to collect information, which is then indexed by the search engine. Similar services are provided by "directories," which maintain ordered lists of websites that are maintained by humans ,not spiders or robots, eg Yahoo!

What does Sonyas Web Designs do for SEO ?

When I work on designing your web pages ,  I choose the best keywords and key phrases for your website and insert them in the meta tags ,title bar ,footer and through out the page content.
This research of keywords I do not charge for when I am building your website .I also submit your website to the search engines and directories after I have your website completed .This is a service I include with the web design service.The "tricks" of getting high rankings are always changing so that is another reason it is wise to get your website updated frequently or you can lose rankings quick .I have certain things I use to achieve results fast ,but don't want to make them public ,because my competition may use my ideas and post them as their own .I also link to you from my web site ,having links going to your site is essential for getting top rankings. I generally get atleast 3,usually 5 or so top 10 rankings on Google for each website I build the 1st couple weeks I have the websites online . That is good ! The expensive scam artist search engine optimizing solicitors ,generally promise to get you a few within 6 months and charge about $1200 . The keywords they choose are usually worthless too.The keywords or phrases I go for first , are ones that help the searcher find your site, for instance the company name ,type of business, & location .